Privacy Policy for FashionFren.com

Last Updated: May 20, 2025

FashionFren.com (“we,” “us,” or “our”) is committed to protecting the privacy of our customers. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit and make purchases on our website, fashionfren.com (the “Website”).   

By accessing or using our Website, you agree to the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Website.  

1. Information We Collect

We may collect various types of personal information from you when you interact with our Website, including:

• Personal Identifiable Information (PII):
  • Contact Information: Name, email address (sales@fashionfren.com), shipping address, billing address, phone number.
  • Account Information: Username and password (if you create an account).
  • Payment Information: Credit card details, debit card details, net banking information, UPI details, or other payment instrument details. Please note that we do not store your full payment card details on our servers. This information is securely processed by our third-party payment gateways.
• Transactional Information: Details about your purchases, order history, products viewed, and other interactions with our Website.
• Demographic Information: Age, gender, and interests, if you choose to provide them.
• Technical Information: IP address, browser type, operating system, device information, internet service provider (ISP), referring/exit pages, date/time stamps, and clickstream data.
• Usage Information: Information about how you use and navigate our Website, such as pages visited, time spent on pages, and links clicked.
• Communication Information: Records of your communications with us, including emails and chat transcripts.

2. How We Collect Your Information

We collect information through various methods, including:

• Directly from You: When you create an account, place an order, subscribe to our newsletter, participate in surveys, contact customer support, or interact with us in any other way.
• Automatically: Through cookies, web beacons, and similar technologies as you navigate and interact with our Website.
• From Third Parties: We may receive information from third-party service providers, such as payment gateways, analytics providers, and marketing partners, in accordance with their privacy policies.

3. How We Use Your Information

We use the information we collect for various purposes, including:

• To Process and Fulfill Your Orders: To process your purchases, arrange for shipping, and deliver your products.  
• To Manage Your Account: To create and maintain your account, manage your preferences, and provide you with access to your order history.
• To Improve Your Shopping Experience: To personalize your experience on our Website, recommend products, and display content tailored to your interests.
• To Communicate with You: To send you order confirmations, shipping updates, marketing communications (if you have opted in), customer service responses, and other important notices.
• For Marketing and Promotional Purposes: To send you information about new products, special offers, promotions, and other marketing materials that may be of interest to you (you can opt-out at any time).
• To Improve Our Website and Services: To analyze trends, track user behavior, diagnose technical problems, and improve the functionality and design of our Website and offerings.
• For Security and Fraud Prevention: To protect our Website, customers, and business from fraudulent activities, unauthorized access, and other security threats.
• To Comply with Legal Obligations: To comply with applicable laws, regulations, legal processes, and government requests.
• For Internal Business Operations: For data analysis, auditing, research, and other internal business purposes.

4. Sharing Your Information

We may share your personal information with third parties in the following circumstances:

• Service Providers: We engage third-party service providers to perform functions on our behalf, such as payment processing, shipping and delivery, data analytics, marketing, customer support, and IT services. These service providers have access to personal information needed to perform their functions but are contractually obligated not to use it for other purposes.

  Payment Gateways: Your payment information is shared securely with our trusted payment gateway providers to process your transactions.

• Shipping Partners: Your name, address, and contact details are shared with our shipping and logistics partners to deliver your orders.
• Legal and Regulatory Compliance: We may disclose your information if required to do so by law, in response to a court order, subpoena, or other legal process, or if we believe in good faith that such disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

  Business Transfers: In the event of a merger, acquisition, restructuring, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity. 
• With Your Consent: We may share your information with third parties when we have your explicit consent to do so.

  Aggregated or Anonymized Data: We may share aggregated or anonymized data that does not directly identify you with third parties for various purposes, including research, analytics, and marketing.  

5. Cookies and Similar Technologies

We use cookies, web beacons, and similar technologies to collect information automatically as you browse our Website. These technologies help us to:

• Remember your preferences and settings.
• Keep you logged in to your account.
• Analyze website traffic and usage patterns.
• Deliver targeted advertising.
• Improve the overall user experience.

You can manage your cookie preferences through your browser settings. However, disabling cookies may affect the functionality of our Website.

6. Data Security  

However, no method of transmission over the internet or electronic storage is 100% secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.  

7. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.   

Generally, we will retain your account information and transactional data for the duration of your active account and for a reasonable period thereafter to facilitate any necessary customer service, refunds, or to comply with our legal obligations. For example:  

• Account Information: Retained as long as your account is active and for a period (e.g., 5-7 years) after account closure to meet tax, audit, and legal requirements.
• Transactional Data: Retained for a period required by tax and accounting laws (typically 7 years in India).
• Marketing Communication Preferences: Retained until you unsubscribe or request deletion.
• Customer Service Communications: Retained for a reasonable period to manage customer inquiries and improve services.

In some circumstances, we may anonymize your personal information (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.   

8. Your Rights   

As a user of FashionFren.com, you have certain rights regarding your personal information under applicable Indian laws:

• Right to Access: You have the right to request access to the personal information we hold about you.
• Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal information we hold about you.

  Right to Deletion (Right to be Forgotten): You may have the right to request the deletion of your personal information, subject to certain exceptions (e.g., if we need to retain it for legal obligations).

• Right to Opt-Out of Marketing Communications: You can opt-out of receiving marketing and promotional emails from us by following the unsubscribe instructions included in each email or by contacting us directly.

  Right to Withdraw Consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent at any time. 

To exercise any of these rights, please contact us using the contact details provided below. We will respond to your request in accordance with applicable law.  

9. Children’s Privacy

Our Website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete such information from our records.  

10. Links to Third-Party Websites

Our Website may contain links to third-party websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services. We encourage you to review the privacy policies of any third-party websites you visit.  

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated Privacy Policy on our Website and updating the “Last Updated” date at the top of this policy. Your continued use of the Website after the changes become effective signifies your acceptance of the revised Privacy Policy.  

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Email: sales@fashionfren.com
Address: Mumbai, India